LEARN THE PLAYBOOK - DECODED FROM OVER 50 PLATFORM COMPANIES
Co-author of Winning Through Platforms. CEO at VSNRY.
I'm so proud to introduce this book to the world. Inside, we decode exactly how the fastest, most innovative and loved companies use platforms -- and how you can too.
The seven platform portfolio choices every company has, and which are better than your competitors'
How every company must unlock access to infinite customer journeys - and value - to survive
The seven ways platforms are being used as a catalyst to inspire change from within even the most complex and untechy businesses
TESTIMONIALS FROM VISIONARIES IN BUSINESS
Former Microsoft VP - Partner Ecosystem and
General Manager - Business Artificial Intelligence
"I wish I’d had Winning Through Platforms while I was at Microsoft evaluating our opportunities to apply AI for business and build ecosystems for platforms like Power BI.
Creating shared value through cloud platforms is never accidental; fortunately, the authors systematically explain to readers how to creatively make platforms their catalyst for future growth, across industries.
This playbook is an important new tool for leaders as they make strategic choices for the future of their business."
One Trust CMO
Former CMO & EVP – Business Strategy and Marketing, Autodesk
"If you value fresh thinking, you’ll love this playbook. I’ve led platform initiatives across multiple industries – architecture, engineering, manufacturing, and trust intelligence – and the book’s platform plays apply insightfully to each one.
It’s a thought-provoking guide, supported by compelling business examples, that can help you unleash broad growth opportunities through the power of digital platforms.
It seamlessly leads you from strategic business decisions that unlock growth to best-in class-execution that produces tangible results."
Professor Emeritus of Marketing at UC Berkeley, and
American Marketing Association Hall of Fame
This book is a tour de force, providing a comprehensive roadmap for platform-based digital strategies.
It is astonishingly broad in scope, organized with a rich conceptual model, and full of deep insights that lead to actionable strategic options. The book is also incredibly timely in the way it addresses topics like Artificial Intelligence and Extended Reality.
Every executive, manager, and rising professional who needs to cut through confusion around intelligent platform will benefit greatly by reading and applying Winning through Platforms.
The Ultimate Playbook: Winning Through Platforms
How to bring something structural to market that the competition doesn’t have in order to achieve a competitive advantage.
How to grow at higher-than-market
rates through better-than-competitor customer journey and innovation growth moves.
How to translate better internal
alignment and collaboration into stronger customer engagement
and superior organizational performance.
How to be a transformative leader of company-wide, business function-wide, or cultural change through platforms.