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Winning Through Platforms - Inside the Cover - American Marketing Association - Charlotte
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LEARN THE PLAYBOOK - DECODED FROM OVER 50 PLATFORM COMPANIES

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CHARLOTTE BLOOM
Co-author of Winning Through Platforms. CEO at VSN
RY.

I'm so proud to introduce this book to the world. Inside, we decode exactly how the fastest, most innovative and loved companies use platforms -- and how you can too. 

Inside, discover:

  • The seven platform portfolio choices every company has, and which are better than your competitors'

  • How every company must unlock access to infinite customer journeys - and value - to survive

  • The seven ways platforms are being used as a catalyst to inspire change from within even the most complex and untechy businesses

TESTIMONIALS FROM VISIONARIES IN BUSINESS

Greg Nelson

Former Microsoft VP - Partner Ecosystem and
General Manager - Business Artificial Intelligence

"I wish I’d had  Winning Through Platforms while I was at Microsoft evaluating our opportunities to apply AI for business and build ecosystems for platforms like Power BI. 

 

Creating shared value through cloud platforms is never accidental; fortunately, the authors systematically explain to readers how to creatively make platforms their catalyst for future growth, across industries.

 

This playbook is an important new tool for leaders as they make strategic choices for the future of their business."

Lisa Campbell

One Trust CMO
F
ormer CMO & EVP – Business Strategy and Marketing, Autodesk 

"If you value fresh thinking, you’ll love this playbook. I’ve led platform initiatives across multiple industries – architecture, engineering, manufacturing, and trust intelligence – and the book’s platform plays apply insightfully to each one.

 

It’s a thought-provoking guide, supported by compelling business examples, that can help you unleash broad growth opportunities through the power of digital platforms.

 

It seamlessly leads you from strategic business decisions that unlock growth to best-in class-execution that produces tangible results."

David Aaker

Professor Emeritus of Marketing at UC Berkeley, and
American Marketing Association Hall of Fame

This book is a tour de force, providing a comprehensive roadmap for platform-based digital strategies.

 

It is astonishingly broad in scope, organized with a rich conceptual model, and full of deep insights that lead to actionable strategic options. The book is also incredibly timely in the way it addresses topics like Artificial Intelligence and Extended Reality.

 

Every executive, manager, and rising professional who needs to cut through confusion around intelligent platform will benefit greatly by reading and applying Winning through Platforms.

The Ultimate Playbook: Winning Through Platforms

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